2016
Started in high school
Jake and Greg start Connect Social. Jake is 16, already selling on eBay and running Twitter accounts with real followings. They're good at getting attention and turning it into sales, so they make it a business.
Our story.
2017 to 2019
Learning direct response
Twitter pages turn into social media management for local businesses, then paid ads. They learn direct response by spending someone else's money and being accountable for it the next morning.
2022
Retention becomes a pillar
Luke joins as co-founder and builds out email and SMS. Klaviyo becomes the second pillar next to paid.
2023
First enterprise accounts
Publicly recognized organizations and media brands with audiences in the millions come on for merch, email, SMS, and paid. The team learns to run compliance-first at scale.
2024 to 2025
A connected team for growth
CRO and creative production become full services alongside paid media and retention. Paid media strategists, account managers, and a head of growth join the team, connecting more of the customer journey under one roof.
2026
Rebrand
New brand, new site, same thesis: attention is currency, distribution is the moat, and the people in your account are the people who built it.
To be continued...
Our story.
Started in high school
Jake and Greg start Connect Social. Jake is 16, already selling on eBay and running Twitter accounts with real followings. They're good at getting attention and turning it into sales, so they make it a business.
Learning direct response
Twitter pages turn into social media management for local businesses, then paid ads. They learn direct response by spending someone else's money and being accountable for it the next morning.
Retention becomes a pillar
Luke joins as co-founder and builds out email and SMS. Klaviyo becomes the second pillar next to paid.
First enterprise accounts
Publicly recognized organizations and media brands with audiences in the millions come on for merch, email, SMS, and paid. The team learns to run compliance-first at scale.
A connected team for growth
CRO and creative production become full services alongside paid media and retention. Paid media strategists, account managers, and a head of growth join the team, connecting more of the customer journey under one roof.
Rebrand
New brand, new site, same thesis: attention is currency, distribution is the moat, and the people in your account are the people who built it.
To be continued...
