Overview
American Bitcoin is a Nasdaq-listed Bitcoin mining company. When Connect Social started in May 2025 it had no social presence and no audience, and every post had to clear counsel without reading like stock advice. Nine months later the X and Instagram accounts had 82K+ followers, X had done 10.2M impressions, all organic, and the playbook was handed to the client's internal team, who run it today.
Starting point
Zero followers on either platform. A listed company, so no stock talk, no promises, and legal sign-off on every post, reply and caption. Two audiences that wanted different things: crypto-native readers and institutional investors on X, mainstream retail investors on Instagram. The brief: build both accounts from nothing, keep every post compliant, and do it organically.
0 to 82K followers in nine months. Every post legally reviewed.
American Bitcoin · X + InstagramWhat we built
The foundation before the first post: a content playbook, a patriotic, plain-spoken voice, a visual system built on flag-forward statics and facility photography, and a compliance workflow with counsel signing off on every post and a pre-cleared response library for investor replies. Then a fixed daily cadence for nine months, whatever the market did: draft, legal review, publish, monitor, respond, report weekly. Four content pillars: mining explainers, On This Date in Bitcoin History, facility walkthroughs and American-made Bitcoin messaging. The American-made posts earned three to four times the engagement of everything else and became the main line. At handoff, the playbook, top formats with their numbers, response library and audience insights went to the internal team.
Results
- 0 to 82K+ followers across X and Instagram in nine months (52.3K on X, 30.1K on Instagram)
- 10.2M impressions and 411K engagements on X, all organic
- 50.0K new follows and 50.1K profile visits on X; 12.6K of the followers are verified accounts
- 652 posts across both platforms, every one legally reviewed; 23 days on X topped 100K impressions
- American-made Bitcoin posts earned 3 to 4x the engagement of every other pillar
- The July 4th countdown reel: 31.8K views, 1,470 likes and 156 follows from one post
May 2025 to February 2026. All figures from the American Bitcoin organic social case study report, built on X and Instagram native analytics. Instagram's native data begins January 10, 2026, so Instagram views and audience figures cover January 10 to February 8, 2026. No paid media behind any post.
