Overview
Dan Bongino came back on air on February 2, 2026, exclusively on Rumble. The job was to tell his audience he was back and get as many of them as possible onto an email and SMS list before the first episode. Two weeks, $198,763 deployed, 18.5 million people reached, 198K leads at $1.01 each, and a launch-night text that more than half the list clicked.
Starting point
Thirteen days to launch and a $220K budget. An audience in the millions with no reason to know the show was coming back, and no list to tell them with. Everything had to be built and live inside that window: the landing page, the creative, a media plan across five channels, and the email and SMS program that would carry launch night.
198,000 leads in two weeks, at $1.01 each.
The Dan Bongino Show · Meta, CTV, Display, Audio, Email + SMSWhat we built
Media strategy and buying across Meta, connected TV, Google Display, Spotify audio and a paid clipping campaign, with budget moved mid-flight out of Display and influencer and into Meta and CTV as the numbers came in. The "Dan is back" statics and a 25-second video, cut for each placement. One landing page built to do one thing: capture an email and a phone number. Then the sends: six SMS and one email in the 48 hours around the first episode, timed so the audience heard the show was live the minute it was.
Results
- 18.5 million people reached across all channels in two weeks
- 198K leads captured at $1.01 blended cost per lead, $0.66 on Meta
- Connected TV: 2.84M impressions, 1.73M households, 22,931 leads at $1.77
- 149,300 clicks from six SMS and one email in the 48 hours around the first episode
- 53.51% of recipients clicked the "Show is Live" text; 43% average SMS click rate
- $198,763 deployed of a $220K budget
January 20 to February 2, 2026. All figures from the Bongino Show relaunch final report. Reach is total impressions across all channels. Campaign leads are reported across platforms. The report separately lists 126,137 email subscribers captured via the landing page; these are not the same count. Cost per lead is total spend divided by leads.
