Overview
Passage Publishing is an independent book publisher selling direct from its own site. When Connect Social came in, email was one plain-text promo a week and the only automation was Shopify's default cart email. Six months after the move to Klaviyo, the owned channel had produced $93.2K across 1,134 orders, split almost evenly between campaigns and flows, and the list had tripled.
Starting point
No signup form, so the list only grew when someone bought. No welcome sequence, so new subscribers heard nothing until the next promo. No browse or cart abandonment beyond the Shopify default. No SMS. One text-only email a week, sent to everyone. A catalog of box sets and new releases with no launch plan around any of it.
From one plain-text promo a week to $93.2K in six months.
Passage Publishing · KlaviyoWhat we built
Klaviyo went live on March 11, 2026. A signup form on the site so the list could grow without an order. Welcome, cart, browse and post-purchase flows, each written for a reader, not a shopper. Campaigns redesigned around the books: a cover, a reason to care, one clear button. SMS added for launches. Then a launch calendar built on the catalog, so box sets and new titles each got a proper send instead of a line in the weekly promo.
Results
- $93,218 in Klaviyo-attributed revenue in six months, from a standing start
- 1,134 orders
- List tripled in six months
- Flows, which did not exist before, produced just over half the revenue
- Campaigns went from one plain-text send a week to designed launches on a calendar
March 1 to August 20, 2026. Klaviyo-attributed revenue, campaigns and flows combined. Audit in February 2026; Klaviyo live March 11, 2026. Source: Klaviyo export and the August 20, 2026 results summary.
